VestPi growth proposal  ·  prepared for Cockroach Network  ·  Meta + Google paid user acquisition
Paid user acquisition · Meta + Google

Fill the waitlist.
Fuel the mining.

A performance campaign built to drive real installs and sign-ups to roach.network/app, turn early users into active miners, and do it in the markets where mobile mine-to-earn actually converts. Compliant by design, creative already built.

Free-app install adsIndia + 4 crypto-friendly geosReady-to-run creative
The objective

From "maybe later" to active miner.

Cockroach Network already has the hook — free mobile mining, fixed 100B supply, founder scarcity. Our job is to put that in front of the right people, cheaply, and move them down the funnel to a verified, engaged miner.

Grow the waitlist

Scale past 3,184 sign-ups with low-cost, high-intent installs — leaning on the "317 founder badges left" scarcity to drive urgency.

Drive app installs

Route paid traffic straight to roach.network/app, optimised for the install and first-session, not vanity clicks.

Activate miners

Retarget installers to complete verification and their first engagement, turning sign-ups into daily active mining users.

The compliance edge: we advertise the app, not a coin

Meta and Google restrict crypto/token ads. But $ROACH is an in-app reward token with no guaranteed monetary value — your own site states nothing is investment advice. That lets us run this as a free mobile-app install campaign (a utility/engagement app), not a financial product. Copy and creative avoid price, ROI and "investment" language entirely. That is what keeps the accounts alive, CPMs low, and the ads approved in every market below.

Who & where

Built for mobile-first, mine-to-earn markets.

The ICP is young, mobile-native and already primed for "earn from your phone" products. We start in India and four more crypto-friendly, ad-compliant markets with proven mine-to-earn behaviour and some of the lowest install costs in the world.

IndiaMassive mobile base, Tier-1 scale
$0.10–0.25
NigeriaHighest crypto adoption globally
$0.08–0.20
VietnamTop mine/play-to-earn market
$0.10–0.24
PhilippinesProven P2E adoption (Axie)
$0.12–0.28
IndonesiaLarge, young, crypto-curious
$0.12–0.30

Bars show relative install-volume potential; ranges are illustrative cost-per-install for free-app campaigns and firm up in the first test week. We exclude sanctioned regions and any geo where the app cannot legally operate.

Ad creative · already built

Creative in your brand, ready to run.

We have already produced launch creative in the Cockroach Network look — the real mascot, your palette and voice — across every Meta and Google placement. Static banners and short-form video, made to test on day one.

landscape banner
1200×628 · Meta & Google feed / link ads
square banner
1080×1080 · Instagram & Facebook feed
rectangle banner
300×250 · Google Display network
story banner
1080×1920 · Reels / Stories / TikTok
Square promo · feed video
Vertical promo · Reels / Stories / TikTok
The playbook

Meta and Google, working together.

Meta · Demand creation

  • App install / lead objective — Advantage+ style, broad targeting; creative does the work.
  • Placements: Reels & Stories first (that vertical promo), then feed.
  • Optimise to install & sign-up early, then to activation once volume allows.
  • Retarget installers + video viewers with the founder-badge scarcity offer.
  • Ship 8–12 fresh creatives / month; kill losers weekly.

Google · Demand capture

  • App campaigns (UAC) across Search, Play, YouTube & Display for installs at scale.
  • Search on intent terms: "free crypto mining app", "mine from phone", competitor names.
  • YouTube shorts mirror the Meta video creative for cheap reach.
  • Tight negative list to block token/ICO/"investment" queries and keep review clean.
  • Brand-defence so competitors don't buy "Cockroach Network".
The funnel we optimise

Every dollar mapped to a mining user.

Ad impressions
Reach
App install / waitlist sign-up
CPI
Email verified
Qualified
First engagement / mining started
Activated
Referral / daily active miner
Retained

Server-side tracking (Meta Conversions API + Google) plus GA4 wire every stage, so we scale on activated miners — not cheap installs that never open the app.

CPI
Cost per install & sign-up
Install→Active
Activation rate to first mine
K-factor
Referral coefficient
D7 retention
Daily active miners kept
Budget & engagement

Start lean, scale on what works.

Spend model

  • Test phase (weeks 1–3): find 2–3 winning creatives and a stable CPI across the five geos.
  • Scale phase: push budget into winning geo × creative sets 20–30% every few days.
  • Shift spend to whichever market delivers the cheapest activated miner, not just installs.

What VestPi delivers

  • Full Meta + Google build, tracking & Conversions API setup.
  • Ongoing creative (static + video) in your brand.
  • Weekly reporting dashboard + a single growth manager.
  • Performance-based structure: retainer + spend, tuned to results.
Why VestPi

A proven paid-growth engine.

1M+
Impressions, single campaign
8,200
App installs from ads
$10M
Market cap driven by campaigns
11+
Crypto & fintech brands grown
SafleSolamaPunkvismAppicDAOLightspeedOzoneChainNFTWallRoacore

Let's get Cockroach Network mining at scale.

Creative is built, the plan is set, the markets are chosen. We can be live within days of go-ahead.

Start the campaign